Diver And Shark And They Lived Happily Ever After poster, canvas
Link to review: Diver And Shark And They Lived Happily Ever After poster, canvas
According to MBFWI, the digitalisation process had begun before the coronavirus pandemic hit in March, and thus was not a direct result of Covid-19. In November 2019, a conference bringing together Turkish fashion stakeholders had collectively reached the decision that the fashion week would move online, and that work had already begun towards achieving this end.
The pandemic, of course, sped up the process, and the work that had been put into the logistics since November, has ultimately ensured there are no logistical hiccups, and that actions are taken rapidly. Fashion Designers Association co-chair Ozlem Kaya says “There were advantages and disadvantages to having no audience. Yet all crews worked meticulously and very hard, taking all precautions for hygiene and completing shoots without any problems.”