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Industry Talks of Change But Celebrities and Fashion Weeks Continue to Influence Consumers
A rap video, a soccer legend and a popular print from the ’90s are among the pop culture relics influencing consumers’ online apparel and accessories searches this week.
While Beyoncé’s recent film “Black Is King” shined a spotlight on fashion inspired by the animal kingdom, the latest music video by Cardi B and Megan Thee Stallion for “WAP” revealed a whole new wild side with snake leather lingerie, zebra print bodysuits and wigs, and a special appearance by Kylie Jenner dressed head-to-toe in leopard print.
The latest Data Drop by global fashion search platform Lyst shows page views of animal print pieces doubled over the weekend following the release of the video, while leopard, tiger and snake print searches collectively surged 201 percent week-on-week.
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