Anatomy of a tattoo machine poster, canvas
Fashion & Sustainability
Sustainability in fashion has been a hot topic over the past few years. With the rise of fast fashion, many questions have been asked about the environmental impact of mass production in the industry. A lot of designers and fashion brands have since turned their attention to more sustainable methods of production, by using washing machines that use less water, for example, or using organic fabric dyes rather than synthetic ones.Similarly, many high street shops now also produce garments made from organic materials and offer ‘sustainable’ product lines. The efforts and steps to promote sustainability in fashion are moving in the right direction.
What Can Consumers Do?
Anyone who is environmentally-conscious may wish to cut back on the amount of clothing they purchase each year or become more aware of the brands that are working towards a more ethical way of producing clothing. Minimising the effects of clothing production on the environment is something which many designers are considering. Other steps that consumers can take to create a wardrobe that is gentler on the environment include:
- Research fashion brands to find those that have a focus on sustainability
- Repair your clothing where possible, rather than discard it
- Host a clothes swap with friends to exchange items you no longer wear
- Shop in second hand or vintage shops
- Donate clothing to charity shops